Club Tàndem is a multiplatform program from 3Cat that reimagines the traditional book club by focusing on classic Catalan literature through a contemporary lens. Each episode delves into a different book, exploring universal themes and connecting them to modern
culture in an engaging, conversational style.

Beyond video and podcast formats, Club Tàndem fosters a vibrant community through interactive social media content and regular in-person book club meetings across Catalonia, inviting audiences to participate directly in discussions and celebrate the richness of Catalan literary heritage.

To reflect this innovative spirit, they sought a visual identity that felt slightly retro yet distinctly fresh. We proposed looking at book covers and typography from the past, combining these classic elements with a contemporary color palette and dynamic motion.