• Work
  • Shop
  • About
Studio Carreras
  • Work
  • Shop
  • About
 

Visual identity for the X (10th) edition of Barcelona Pensa, a philosophy festival, built around its central theme: TIME. The design explores diverse facets of time—from immortality to history, future, and the stages of life.

The identity is a conceptual synthesis of the Roman numeral X, symbolizing the 10th anniversary, and an hourglass, a visual metaphor for the passage of time. The resulting geometric abstraction forms a modular design system, which allows for design variation and flexibility across the festival's posters and collateral. This core visual element uses color to create dynamic separation and contrast.

 
 

Studio Carreras © 2025